深圳禅意无界品牌包装设计

SABLE COOKIES (曲奇饼)


Client SABLE

Services  Packaging Design

Year  2019


SABLE曲奇饼为了更好地适应下一阶段的发展需要,对品牌进行了包装升级。
其中,对于Logo的重新设计,既强调了插画的独立美感,又兼顾了插图与品牌文字之间的组合平衡。


在外观视觉设计中,我们运用沉浸式设计理念,为客户营造出轻松、美好、平静、舒适的视觉氛围。为保证品牌未来能够面向更多客户,尤其是年轻女性消费群体,我们通过丰富的色彩和插图介入,一方面使品牌性格更加凸显,辨识度提高,另一方面使消费者有愉悦和满足的消费体验。


因此,新方案较之前方案变化较大,在新的视觉语境下,消费者可以明显感受到新方案的品牌活力,如:更年轻、更时尚、更包容,更国际化


较之简洁的人物造型与夸张的水果造型搭配,表现更符合客户内心,避免单调,无趣。


For the aim of adapting to the development needs of further stage in an even better fashion , the brand has been packaged and upgraded.

The redesigned Logo highlights the aesthetics of illustration, with due attention to a proper balance between illustrations and brand words.

We have adapted immersive design in the visual design, aiming to creating a relaxing, glorious, peaceful and healingvisual atmosphere for customers. In order to ensure that the brand can target more customers in the future, especially the young female consumer group, we have added abundant color and illustrations, making the brand character more outstanding with enhanced identity and to ensure that consumers enjoy an pleasant and satisfying shopping experience.


As a result, the new scheme has changed significantly than the previous one and consumers can be aware of the brand vitality of the new scheme under new visual context, such as: younger, more fashionable, more inclusive, more international.

In contrast to the combination of the simplistic character modeling and the exaggerated fruit modeling, this is more in line with customer mentality, hence overcoming anything that is monotonous and boring.